DOHA: Following 12 months in which Al Jazeera has come under increasing scrutiny for its alleged bias towards the Muslim Brotherhood, the Qatar-based TV news network this morning announced that it would be transforming into a dedicated shopping channel.
“There’s no denying that the past year has put a significant strain on our brand image and reputation across the region,” said Al Jazeera deputy director general Tarek O’Reilly in a short statement. “As such, in an emergency general meeting held yesterday we voted on a realigning of our strategies that will see all news and current affairs output, in both Arabic and English, replaced with 24-hour rolling shopping.”
The new-look Al Jazeera is expected to be phased in over the coming weeks, with the network’s current presenters already undergoing intensive training in demonstrating and promoting products live on air.
“The sooner we start the better, as we’ve got a whole load of Mohamed Morsi t-shirts to shift,” added O’Reilly.