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The Pan-Arabia Enquirer

Man successfully uses ‘fast lane’ to refer to his job in ad sales


Man successfully uses ‘fast lane’ to refer to his job in ad sales

Expat deploys term when describing career phoning marketing departments

BAHRAIN: Eyewitnesses confirmed yesterday that a Manama-based expat successfully used the words ‘fast lane’ when discussing elements of his career as an advertising sales executive.

According to sources, South African national Lars Battenburg, who each working day sits in a windowless office phoning up companies asking if they would like to insert adverts in a selection of business magazines, used the phrase when talking to a colleague, suggesting that he was now living his life on it.

“I’m not exactly sure which part he meant when he said fast lane,” said Sanjit Lester, who overheard the conversation at the BTG Publishing Group offices in the Bahrain capital. “Perhaps it was the meeting he had this morning in which he spent two hours trying to convince a manufacturer of printers to sponsor a magazine supplement about office equipment. Or maybe it was the time yesterday when he had to traipse across town to negotiate a three-issue ad deal with a local insurance group.”

According to Battenburg’s Twitter profile, the 24-year-old is a ‘sales guru’ who likes to ‘live each day like it’s his last’. Last night flatmates reported that he watched six episodes of How I Met Your Mother back to back.

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1 Comment

1 Comment

  1. Mark

    November 29, 2013 at 5:31 pm

    Yes, good buzz words are better than any real communication. Phrases like “I will REACH OUT to you” are just super, no? Or “I’m like”…or “its all”…..sheesh!

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