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Qatar telephone operator rebranded as Ooredoo after “intern sat on keyboard”


Qatar telephone operator rebranded as Ooredoo after “intern sat on keyboard”

Qtel’s new name a result of unfortunate email mistake, claim sources

“By the time the logo came back from the designers it was just too late to change anything.”

DOHA: Qatar’s state-owned telephone operator Qtel yesterday rebranded itself as ‘Ooredoo’, but according to sources in Doha, the name only came about after an intern in the marketing team accidentally sat on the keyboard.

“The mistake was made shortly before the email was sent off to the designers,” said the source. “Nobody noticed until the new logo came back and, by that time, it was just too late to change anything.”

The source also confirmed that executives at Ooredoo were hoping that “nobody noticed the name was completely ridiculous and just went along with it”.

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  1. Baldrick

    February 26, 2013 at 9:10 am

    Some marketing exec has probably been paid a fortune to come up with this shite, and at the end of the day, people will still call it QTel!

    • G10

      February 26, 2013 at 2:46 pm

      I’m still calling it Qtel! That name was perfectly fine!

  2. R K Kumar

    February 27, 2013 at 2:32 pm

    Some of the major re-branding and new logo unveiling exercises in Qatar are indeed a rip off by the design/marketing companies. Look at the QNB logo and Royal Bank of Scotland logos. Very little difference. For QNB the arrow is full and in different colours, that’t it. Same way when CBQ became Commercialbank the design company almost copied CommonwealthBank name style, the only difference is they left the ‘b’ in lower case. I’m sure these companies would have made millions.

  3. Anonymous

    February 28, 2013 at 3:49 pm


  4. Jz

    February 28, 2013 at 9:39 pm

    This is a completely made up story, didn’t qtel sign any logo proof before the press release? The designers sent it directly to the launch stage perhaps????!!!!!!

    • @Pollenstein

      March 2, 2013 at 5:51 pm

      Great point Jz, you’re all over this one!

  5. Asfandyar

    March 1, 2013 at 9:16 pm

    Guys…. Please this was just a joke… I am unable to understand why everyone is debating on this SOOOOO seriously…

  6. @Pollenstein

    March 2, 2013 at 5:52 pm

    Funniest part of the joke Asfandyar is that really is their new name,in like real life, seriously,for real

  7. ben

    March 3, 2013 at 7:45 am

    good one!

  8. Alan Sunlotion

    March 5, 2013 at 7:59 am

    Damn, so perceptive!

  9. elmota

    February 26, 2014 at 2:53 pm

    Zain and orange in Jordan started like yeaaaars ago, we still call them fastlink and mobilecom :p good luck with ur rebranding

  10. Matthias Weiss

    February 26, 2014 at 3:07 pm

    Sounds like the intern made a mistake: “Oh! Re-do!”

  11. Anonymous

    February 27, 2014 at 4:43 am

    Quite right ! This is truth.

  12. Alan Sunlotion

    February 27, 2014 at 11:59 am

    Whoever is using my alter ego on PAE fuck off and get your own. You uncreative brainless moron.

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