Ralph Lauren targets Gulf market with “even bigger horse”
“Our research found that there is a strong demand across the Gulf and wider region for larger equine motifs,” said Saif Al-Sownd, the company’s regional director. “In fact, the most common complaint we get is that the horse isn’t visible from 50 metres.”
Al-Sownd said that Ralph Lauren’s new ‘Bigger Horse Logo’ range would be unveiled in time for next year’s Spring/Summer season, adding that the company was also looking into “luminous horses” to ensure the brand could be seen at night.
According to industry experts, an as-yet-unconfirmed “elite” line, in which every polo shirt purchase comes with an actual horse and rider, is planned for 2014.