Coffee drinkers across the Middle East had reason to rejoice this morning as Starbucks unveiled a towering new size of cup exclusive to the region.
As of next week, Starbucks branches around the Gulf will be offering the new ‘Burj’ size, more than 10 times bigger than the 590 mililitre ‘Venti’ offering.
“After a great deal of research into the drinking habits of our many loyal customers, we’re proud to add the new Burj size cup to our line-up across a region which demands things to be bigger and better,” said Starbuck’s regional marketing manager Lorenzo Khan. “And what could possibly be bigger or better than six litres of freshly-brewed coffee made from the finest ethically-sourced Arabica beans?”
The initial response to the Burj was largely positive, with many fans taking to Twitter to express their support for the new size. “It seems Starbucks are listening are to their customers,” said @Fairy_Twinkle89, a food blogger based in Qatar, adding that the current small-sized 350ml ‘Tall’ size could “soon be obsolete”.
However, there was concern from the car industry, with several industry experts wondering whether any cup holders would be able to accommodate a Burj.
“Expect to hear several new announcements from the major automotive names as they work on systems and technology that would allow drivers to enjoy the new sized drink in their cars,” said Mahmoud Hamilton, editor of Big Fast Cars Arabia magazine.
But perhaps the biggest criticism came from office workers used to having their Starbucks order delivered.
“I just hope it doesn’t mean the little man in the coffee shop downstairs takes longer to bring up our drinks,” said Dubai-based lawyer Jasmine Clump. “Or – more worryingly – mean that he has to make the trip several times should we put in a big order.”