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Starbucks unveils new ‘Burj’ size coffee cup for Middle East


Starbucks unveils new ‘Burj’ size coffee cup for Middle East

Regional coffee drinkers rejoice at new six litre offering

Burj-CoffeeCoffee drinkers across the Middle East had reason to rejoice this morning as Starbucks unveiled a towering new size of cup exclusive to the region.

As of next week, Starbucks branches around the Gulf will be offering the new ‘Burj’ size, more than 10 times bigger than the 590 mililitre ‘Venti’ offering.

“After a great deal of research into the drinking habits of our many loyal customers, we’re proud to add the new Burj size cup to our line-up across a region which demands things to be bigger and better,” said Starbuck’s regional marketing manager Lorenzo Khan. “And what could possibly be bigger or better than six litres of freshly-brewed coffee made from the finest ethically-sourced Arabica beans?”

The initial response to the Burj was largely positive, with many fans taking to Twitter to express their support for the new size. “It seems Starbucks are listening are to their customers,” said @Fairy_Twinkle89, a food blogger based in Qatar, adding that the current small-sized 350ml ‘Tall’ size could “soon be obsolete”.

However, there was concern from the car industry, with several industry experts wondering whether any cup holders would be able to accommodate a Burj.

“Expect to hear several new announcements from the major automotive names as they work on systems and technology that would allow drivers to enjoy the new sized drink in their cars,” said Mahmoud Hamilton, editor of Big Fast Cars Arabia magazine.

But perhaps the biggest criticism came from office workers used to having their Starbucks order delivered.

“I just hope it doesn’t mean the little man in the coffee shop downstairs takes longer to bring up our drinks,” said Dubai-based lawyer Jasmine Clump. “Or – more worryingly – mean that he has to make the trip several times should we put in a big order.”

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  1. Saudi Informant

    June 12, 2013 at 7:58 pm

    Rumour has it that Saudi Arabia is planning to unveil an even larger cup!

  2. cheeseontoast69

    June 18, 2013 at 7:20 am

    Rumour has it that they’ll also be launching a 5kg blueberry muffin to go with it, as the current range of Starbuck snackages will look rather pathetic sitting next to this mother of all cups!

  3. Yahweh70

    July 4, 2013 at 9:56 am

    Seeing as i understand Starbucks is one US brand that has yet to invade Israel, you can be sure you won’t be seeing these on the beaches of Eilat.

  4. Anonymous

    August 26, 2013 at 4:31 am

    Lol. Dubai is a very fancy place. Mostly the electronics do the work for that.

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