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The Pan-Arabia Enquirer

Vimto Ends Ramadan Partnership


Vimto Ends Ramadan Partnership

Lipton Ice Tea rumoured to be tabling bid to become official beverage of Holy Month

In a move that has shocked the Middle Eastern business world, fruit drink Vimto this morning announced that it would be ending its sponsorship of Ramadan following this year’s Holy Month.

Vimto has been the ‘official beverage of Ramadan’ since the early 1980s, and had been expected to renew its deal when its current contract expires in August.

But in a statement it revealed that “it had reached the natural conclusion of an extremely fruitful relationship and felt it was time to explore other avenues for its unique grape, raspberry and blackcurrant blend”, while adding that the arrangement had come to an end “by mutual consent”.

Other drinks are already believed to be eyeing up the lucrative Ramadan market, with Lipton Ice Tea rumoured to be putting together a “sizeable” offer to come on board as official beverage for next year.



  1. Issa

    July 16, 2013 at 7:05 pm

    This is planting the seeds for anarchy.
    No to lipton yes to Vimto.
    How can this even be said! isn’t there enough strife in the region? we need the sweetness of Vimto to keep our sanity after a long day of self denial and fasting.
    Other ways you will have record braking demonstration that will dwarf Egypt.

  2. Daisy

    August 11, 2013 at 11:13 am

    Vimto riots? Oh yes, we could stand there with our glasses primed and wait for the police water cannons then pour neat Vimto on our shirts and claim police brutality, we could even suck our shirts in jail to stay alive….

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